{"id":931,"date":"2017-08-02T16:05:38","date_gmt":"2017-08-02T20:05:38","guid":{"rendered":"https:\/\/www.bowditch.com\/bowditchrealestateblog\/?p=931"},"modified":"2020-07-31T13:26:49","modified_gmt":"2020-07-31T13:26:49","slug":"biodegradable-six-pack-rings-and-green-marketing","status":"publish","type":"post","link":"https:\/\/www.bowditch.com\/bowditchrealestateblog\/2017\/08\/02\/biodegradable-six-pack-rings-and-green-marketing\/","title":{"rendered":"Biodegradable Six Pack Rings and \u201cGreen Marketing\u201d"},"content":{"rendered":"<p>Last Summer, a Florida brewery made national headlines by announcing an innovation: <a href=\"http:\/\/www.huffingtonpost.com\/entry\/saltwater-brewery-edible-six-pack-rings-beer-plastic-marine-life_us_573b796ce4b0ef86171c5fe4\">biodegradable six-pack rings<\/a>.\u00a0 The rings, co-developed by the brewery and a New York advertising agency, are made from wheat and barley waste from the brewing process and are said to be safe for marine life to eat.\u00a0 An initial batch of rings was made available in early 2017, and\u00a0 more large-scale production and distribution is in the works.<\/p>\n<p><!--more--><\/p>\n<p>Brewers should be mindful that environmental or \u201cgreen\u201d marketing claims like the one made above by the Florida brewery are subject to regulation by federal and state law.\u00a0 <a href=\"https:\/\/www.law.cornell.edu\/cfr\/text\/16\/260.8\">Federal regulations<\/a>, for example, require that a company have \u201ccompetent and reliable scientific evidence that [its product] will completely break down and return to nature within a reasonably short period of time after customary disposal\u201d\u00a0 before making an unqualified claim that its product is biodegradable.\u00a0 State laws governing green marketing claims tend to either closely track the federal regulations or incorporate them by reference. \u00a0\u00a0<a href=\"http:\/\/law.justia.com\/codes\/rhode-island\/2016\/title-6\/chapter-6-13.3\/section-6-13.3-1\/\">Rhode Island<\/a>, for instance, has adopted the federal regulations governing environmental marketing claims,\u00a0 and <a href=\"http:\/\/www.mainelegislature.org\/legis\/statutes\/38\/title38sec2142.html\">under Maine state law<\/a>, a violation of the federal regulations is a per se violation of Maine\u2019s Unfair Trade Practices Act.\u00a0 While Massachusetts does not currently have its own state regulations pertaining to green marketing, such claims made in Massachusetts are still subject to federal law.<\/p>\n<p>Green marketing can be great for business and publicity, but can also give rise to liability if not conducted lawfully.\u00a0 Brewers and their attorneys should be aware of the federal and state regulations governing green marketing claims.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Summer, a Florida brewery made national headlines by announcing an innovation: biodegradable six-pack rings.&nbsp; The rings, co-developed by the brewery and a New York advertising agency, are made from wheat and barley waste from the brewing process and are said to be safe for marine life to eat.&nbsp; An&hellip;<\/p>\n","protected":false},"author":24,"featured_media":933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[15],"tags":[13,14,16],"class_list":["post-931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environmental","tag-biodegradable","tag-brewery","tag-federal-regulations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biodegradable Six Pack Rings and \u201cGreen Marketing\u201d - Commercial Real Estate Insight &amp; 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