{"id":1899,"date":"2021-10-20T12:09:42","date_gmt":"2021-10-20T16:09:42","guid":{"rendered":"https:\/\/www.bowditch.com\/campuscounselnewengland\/?p=1899"},"modified":"2022-10-24T16:02:13","modified_gmt":"2022-10-24T20:02:13","slug":"jump-ball-ncaa-authorizes-use-of-iconic-march-madness-brand-for-womens-basketball-championship","status":"publish","type":"post","link":"https:\/\/www.bowditch.com\/campuscounselnewengland\/2021\/10\/20\/jump-ball-ncaa-authorizes-use-of-iconic-march-madness-brand-for-womens-basketball-championship\/","title":{"rendered":"Jump Ball! NCAA Authorizes Use of Iconic \u201cMarch Madness\u201d Brand for Women\u2019s Basketball Championship"},"content":{"rendered":"<p>What comes to mind when you hear the phrase \u201cMarch Madness?\u201d\u00a0 Prior to September of this year, if your answer was NCAA basketball, you\u2019d have been wrong.\u00a0 That\u2019s right, prior to September of this year, only the NCAA <strong><em>Men\u2019s<\/em><\/strong> Basketball Championship was authorized by the NCAA to utilize the iconic \u201cMarch Madness\u201d brand.<\/p>\n<p>Beginning with the 2022 Tournaments, however, both NCAA men and NCAA women will use \u201cMarch Madness\u201d branding.<\/p>\n<p>There is no clear answer as to why this decision didn\u2019t come sooner, but one can conclude that the <a href=\"https:\/\/www.seattletimes.com\/sports\/ncaa-tournament\/the-ncaas-hypocrisy-on-gender-equity-issues-has-been-on-full-display-during-march-madness\/\" target=\"_blank\" rel=\"noopener\">social media blitz<\/a> during the 2021 championships hastened the NCAA\u2019s efforts to bring more equality to the sport.\u00a0 There were several Tweets and Instagram posts highlighting discrepancies between the tournaments on everything from meals to training facilities and workout spaces to swag bags and other perks.<\/p>\n<p>Notably, \u201cMarch Madness\u201d has been trademarked since 1993, with no apparent exclusivity or differentiation between the genders.\u00a0 The NCAA submitted that the mark was for \u201centertainment in the nature of basketball tournaments between college teams.\u201d<\/p>\n<p>Following the 2021 social media blitz, the NCAA retained a law firm to investigate gender disparities among the NCAA\u2019s championship events.\u00a0 Unsurprisingly, the firm\u2019s report (the \u201cKaplan Report\u201d) recommended this shift in branding and related marketing.<\/p>\n<h2>Client Tip<\/h2>\n<p>The law firm\u2019s initial focus was on the gender equity issues that surfaced during the 2021 NCAA Division I Men\u2019s and Women\u2019s Basketball Championships.\u00a0 The <a href=\"https:\/\/kaplanhecker.app.box.com\/s\/6fpd51gxk9ki78f8vbhqcqh0b0o95oxq\" target=\"_blank\" rel=\"noopener\">full report<\/a> is publicly available, as is <a href=\"https:\/\/kaplanhecker.app.box.com\/s\/xc1v5gjnmk4ndku1s2n2n1net4fwczeh\" target=\"_blank\" rel=\"noopener\">a user-friendly summary of the report<\/a>.\u00a0 The next phase of review will include an examination across the NCAA\u2019s other sports and championships.<\/p>\n<p>For more information, please contact the alert author or your Bowditch attorney at 508-791-3511.<\/p>\n<p><em>This update has been prepared for informational purposes only and it is not legal advice.\u00a0 The content may be considered advertising for legal services under the laws and rules of professional conduct of the jurisdictions in which we practice.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What comes to mind when you hear the phrase &ldquo;March Madness?&rdquo;&nbsp; Prior to September of this year, if your answer was NCAA basketball, you&rsquo;d have been wrong.&nbsp; That&rsquo;s right, prior to September of this year, only the NCAA Men&rsquo;s Basketball Championship was authorized by the NCAA to utilize the iconic&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[167],"tags":[264,401,410,40,411],"class_list":["post-1899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ncaa","tag-college-athletics","tag-gender-equality","tag-march-madness","tag-ncaa","tag-womens-basketball"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jump Ball! 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