{"id":84,"date":"2015-03-12T16:09:31","date_gmt":"2015-03-12T16:09:31","guid":{"rendered":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/?p=84"},"modified":"2020-07-31T13:29:16","modified_gmt":"2020-07-31T13:29:16","slug":"whiskey-cant-hide-its-age-either","status":"publish","type":"post","link":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/","title":{"rendered":"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand"},"content":{"rendered":"<p>Few things are more American than wanting our products available instantaneously.\u00a0 And when satisfaction cannot be delivered immediately, American companies will innovate and disrupt the market to meet demand.\u00a0 Such is the case for the American bourbon industry, which has seen a rapid increase in interest over the past decade, as discussed in a recent issue of Nautilus Magazine, \u201c<a href=\"http:\/\/nautil.us\/issue\/22\/slow\/whiskey-cant-hide-its-age-either\" target=\"_blank\" rel=\"noopener noreferrer\">Whiskey Can\u2019t Hide Its Age Either<\/a>.\u201d<\/p>\n<p>The industry has seen nearly 50% growth over the past decade, from 13 million cases of bourbon sold in 2002 to 19 million cases in 2014.\u00a0 The demand is great for business, but consumers are finding that premium bourbons \u2013 which are often aged for 12, 18, or more years \u2013 are simply selling out faster than distillers can supply them.<\/p>\n<p><!--more--><\/p>\n<p>\u201cEnter entrepreneurs with start-up spirits and a potential solution\u201d writes Tasha Eichenseher, author of the article.\u00a0 To speed up the traditional aging process, whereby harsh distilled ethanol is smoothed out over years of aging in charred oak barrels, new distilleries are experimenting with smaller barrels, wood chips, and rapid oxidation technologies.\u00a0 As expected, some bourbon connoisseurs claim these \u201caccelerated\u201d whiskeys don\u2019t measure up to the real deal, but the proof will be in the pudding, as they say, when these start-ups start to compete in the under-supplied market of premium bourbon whiskeys.<\/p>\n<p>From a regulatory perspective, we can expect that the older, more established brands with market share and an image to protect may start lobbying for higher standards on labeling and advertising of bourbon (currently, federal law requires a minimum of two years of aging to be labelled \u201cstraight bourbon\u201d).\u00a0 In the meantime, bourbon enthusiasts should give these new distilleries a taste, and stay tuned for further developments in the industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few things are more American than wanting our products available instantaneously.&nbsp; And when satisfaction cannot be delivered immediately, American companies will innovate and disrupt the market to meet demand.&nbsp; Such is the case for the American bourbon industry, which has seen a rapid increase in interest over the past decade,&hellip;<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand - At the Bar With Bowditch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand - At the Bar With Bowditch\" \/>\n<meta property=\"og:description\" content=\"Few things are more American than wanting our products available instantaneously.&nbsp; And when satisfaction cannot be delivered immediately, American companies will innovate and disrupt the market to meet demand.&nbsp; Such is the case for the American bourbon industry, which has seen a rapid increase in interest over the past decade,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/\" \/>\n<meta property=\"og:site_name\" content=\"At the Bar With Bowditch\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-12T16:09:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-31T13:29:16+00:00\" \/>\n<meta name=\"author\" content=\"Timothy H. Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timothy H. Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/2015\\\/03\\\/12\\\/whiskey-cant-hide-its-age-either\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/2015\\\/03\\\/12\\\/whiskey-cant-hide-its-age-either\\\/\"},\"author\":{\"name\":\"Timothy H. Powell\",\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/#\\\/schema\\\/person\\\/d6337a476f57ad40167a5b491666e0e3\"},\"headline\":\"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand\",\"datePublished\":\"2015-03-12T16:09:31+00:00\",\"dateModified\":\"2020-07-31T13:29:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/2015\\\/03\\\/12\\\/whiskey-cant-hide-its-age-either\\\/\"},\"wordCount\":296,\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/2015\\\/03\\\/12\\\/whiskey-cant-hide-its-age-either\\\/\",\"url\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/2015\\\/03\\\/12\\\/whiskey-cant-hide-its-age-either\\\/\",\"name\":\"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand - At the Bar With Bowditch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/#website\"},\"datePublished\":\"2015-03-12T16:09:31+00:00\",\"dateModified\":\"2020-07-31T13:29:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/#\\\/schema\\\/person\\\/d6337a476f57ad40167a5b491666e0e3\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/2015\\\/03\\\/12\\\/whiskey-cant-hide-its-age-either\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/2015\\\/03\\\/12\\\/whiskey-cant-hide-its-age-either\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/2015\\\/03\\\/12\\\/whiskey-cant-hide-its-age-either\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/#website\",\"url\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/\",\"name\":\"At the Bar With Bowditch\",\"description\":\"A Legal Blog for the Craft Brewing Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bowditch.com\\\/craftbrewerylegalblog\\\/#\\\/schema\\\/person\\\/d6337a476f57ad40167a5b491666e0e3\",\"name\":\"Timothy H. Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0718c48372ac3fc9a68f69d5d9d05798e40b01f340cc0a5ae3ab0b0b28d46b96?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0718c48372ac3fc9a68f69d5d9d05798e40b01f340cc0a5ae3ab0b0b28d46b96?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0718c48372ac3fc9a68f69d5d9d05798e40b01f340cc0a5ae3ab0b0b28d46b96?s=96&d=mm&r=g\",\"caption\":\"Timothy H. Powell\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand - At the Bar With Bowditch","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/","og_locale":"en_US","og_type":"article","og_title":"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand - At the Bar With Bowditch","og_description":"Few things are more American than wanting our products available instantaneously.&nbsp; And when satisfaction cannot be delivered immediately, American companies will innovate and disrupt the market to meet demand.&nbsp; Such is the case for the American bourbon industry, which has seen a rapid increase in interest over the past decade,&hellip;","og_url":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/","og_site_name":"At the Bar With Bowditch","article_published_time":"2015-03-12T16:09:31+00:00","article_modified_time":"2020-07-31T13:29:16+00:00","author":"Timothy H. Powell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Timothy H. Powell","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/#article","isPartOf":{"@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/"},"author":{"name":"Timothy H. Powell","@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/#\/schema\/person\/d6337a476f57ad40167a5b491666e0e3"},"headline":"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand","datePublished":"2015-03-12T16:09:31+00:00","dateModified":"2020-07-31T13:29:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/"},"wordCount":296,"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/","url":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/","name":"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand - At the Bar With Bowditch","isPartOf":{"@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/#website"},"datePublished":"2015-03-12T16:09:31+00:00","dateModified":"2020-07-31T13:29:16+00:00","author":{"@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/#\/schema\/person\/d6337a476f57ad40167a5b491666e0e3"},"breadcrumb":{"@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/03\/12\/whiskey-cant-hide-its-age-either\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/"},{"@type":"ListItem","position":2,"name":"Innovation in the Bourbon Industry as Supply of Aged Whiskey Struggles to Meet Booming Demand"}]},{"@type":"WebSite","@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/#website","url":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/","name":"At the Bar With Bowditch","description":"A Legal Blog for the Craft Brewing Community","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/#\/schema\/person\/d6337a476f57ad40167a5b491666e0e3","name":"Timothy H. Powell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0718c48372ac3fc9a68f69d5d9d05798e40b01f340cc0a5ae3ab0b0b28d46b96?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0718c48372ac3fc9a68f69d5d9d05798e40b01f340cc0a5ae3ab0b0b28d46b96?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0718c48372ac3fc9a68f69d5d9d05798e40b01f340cc0a5ae3ab0b0b28d46b96?s=96&d=mm&r=g","caption":"Timothy H. Powell"}}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pd7Mns-1m","_links":{"self":[{"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":0,"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}