{"id":896,"date":"2018-07-23T18:36:17","date_gmt":"2018-07-23T18:36:17","guid":{"rendered":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/?p=896"},"modified":"2020-07-31T13:29:12","modified_gmt":"2020-07-31T13:29:12","slug":"crafty-labels-bring-risks-of-litigation","status":"publish","type":"post","link":"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2018\/07\/23\/crafty-labels-bring-risks-of-litigation\/","title":{"rendered":"Crafty Labels Bring Risks of Litigation"},"content":{"rendered":"<p>It\u2019s no secret that consumers care about what\u2019s in the bottles and cans they\u2019re consuming. Bearing that in mind, it\u2019s not surprising that there\u2019s a growing body of litigation arising out of \u201cfalse and misleading\u201d labeling claims. Contract brewers, because they often partner with existing brewery facilities and may not have a physical brewery space, are all-too-familiar with navigating the Alcohol &amp; Tobacco Tax &amp; Trade Bureau (\u201cTTB\u201d) regulations that prohibit labeling and advertising statements and graphics that are false or create a misleading impression. Contract brewers have to balance building a brand and reputation in the community against accurately communicating the source of their beer and avoiding misleading consumers about where their products are produced. It has proven a delicate balance.<\/p>\n<p>With varying degrees of success, false and misleading labeling claims have crept into other aspects of describing a beer. Blue Moon\u2019s claim that its beer was \u201cartfully crafted\u201d landed <a href=\"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2016\/06\/27\/california-district-court-disposes-of-challenge-to-millercoors-marketing-of-blue-moon\/\" target=\"_blank\" rel=\"noopener noreferrer\">MillerCoors in a lawsuit<\/a> over whether its product was misleading in calling itself a \u201ccraft\u201d beer.\u00a0Similarly, <a href=\"https:\/\/www.foodandwine.com\/fwx\/drink\/walmart-craft-beer-lawsuit-trouble-brewing\" target=\"_blank\" rel=\"noopener noreferrer\">Wal-Mart was sued<\/a> for creating Trouble Brewing, a brand that markets and prices its product as craft beer, even though the facility at which the beer is brewed produces large quantities of beer and did not meet the Brewer\u2019s Association definition of \u201ccraft brewery.\u201d\u00a0Other products have endured similar challenges \u2013 <a href=\"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2015\/12\/16\/titos-vodka-is-not-in-the-clear-yet-in-california\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tito\u2019s Vodka was sued<\/a> for claiming that its vodka was \u201chandmade\u201d or \u201chandcrafted.&#8221;<\/p>\n<p>It\u2019s clear that false and misleading advertising claims are starting to trend away from geographical misidentification and more toward how breweries describe their products to consumers. One hopes that, given the extensive regulation of labeling in this industry, the courts will adopt interpretations of these standards that will allow breweries to describe their products without risk of protracted litigation. Until then, breweries would do well to scrutinize their labels and tread lightly with their descriptions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s no secret that consumers care about what&rsquo;s in the bottles and cans they&rsquo;re consuming. Bearing that in mind, it&rsquo;s not surprising that there&rsquo;s a growing body of litigation arising out of &ldquo;false and misleading&rdquo; labeling claims. Contract brewers, because they often partner with existing brewery facilities and may not&hellip;<\/p>\n","protected":false},"author":39,"featured_media":899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_links_to":"","_links_to_target":""},"categories":[71],"tags":[127,131,88,125,130,128,123,129,126,124],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beer-laws","tag-advertising","tag-alcohol-tobacco-tax-trade-bureau","tag-brewery","tag-cola","tag-contract-brewers","tag-false-claims","tag-label","tag-litigation","tag-misleading","tag-ttb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crafty Labels Bring Risks of Litigation - At the Bar With Bowditch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bowditch.com\/craftbrewerylegalblog\/2018\/07\/23\/crafty-labels-bring-risks-of-litigation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crafty Labels Bring Risks of Litigation - At the Bar With Bowditch\" \/>\n<meta property=\"og:description\" content=\"It&rsquo;s no secret that consumers care about what&rsquo;s in the bottles and cans they&rsquo;re consuming. Bearing that in mind, it&rsquo;s not surprising that there&rsquo;s a growing body of litigation arising out of &ldquo;false and misleading&rdquo; labeling claims. 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